ABOUT PROJECT Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements. The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags. The Brand Book… The Brand Book… As part of the Meritage Coffee brand development project, Dedica was tasked […]
ABOUT PROJECT The Black and Tan packaging concepts were designed to align aesthetically with the company’s Heritage selection but with a more playful, tongue-in-cheek appeal. Leveraging the original Black and Tan name, we developed “Be right Black & Tan” to drive our new creative approach.
The Brand Book… The Brand Book… As part of the overall House 2 Homee brand development project, Dedica was tasked with building out a comprehensive visual identity system for the brand which took the form of a brand book. The book is used as a guide for any future creative driven brand decisions.
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