Work Type: Activation
Coca-Cola Freestyle Mobile Pour Commercialization To meet the evolving needs of customers and consumers, Dedica is leading the creative execution and commercialization of the new Coca-Cola contact-free pouring solution digital assets, tools and POS. We developed customizable digital menu board videos and social posts, as well as in-store POS for in-market activation to educate consumers […]
Project Inspiration Project Inspiration Dedica developed a branding system utilizing bold typography, symbols and black and white imagery to create an identity that reflects the global success of the ONE°15 Marina brand, capturing the encompassing Brooklyn aesthetic. Graphic mechanisms, like hidden word search, weave the marina into its surroundings, as well as highlight community and […]
ABOUT PROJECT Working closely with the Panda Express Coca-Cola customer account team, Dedica developed core creative and a visual identity system for the partnership. This system was executed across a wide range of visual elements including banners, cups, shirts and POS elements. Make It Social Make It Social Digital and social elements were developed for […]
ABOUT PROJECT Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements. The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags. The Brand Book… The Brand Book… As part of the Meritage Coffee brand development project, Dedica was tasked […]
ABOUT PROJECT Dedica developed a new brand identify, including logo, color palette and typefaces, and activated the new look via business cards and stationary, website, in-store menu boards and more. The new branding was then leveraged to refresh the interiors of all restaurants, part of which was done in partnership with a local artist that hand […]
The Shoot… The Shoot… For Coca-Cola’s partnership activation with the Cincinnati Reds a location shoot was staged at the Reds stadium with Zack Cozart. The Results… The results of the photoshoot were used to develop regional retail marketing elements.
Getting Interactive… Getting Interactive… Part of the overall project brief from the client was to generate brand interaction through fun, relevant experiences that engage and leave a lasting memory.
ABOUT THE PROJECT To create a strong, inclusive Coca-Cola brand presence, the team designed a custom-wrapped double decker bus and incorporated branded drag queen influencers to interact and share selfies with the spectators. In addition, the team activated branded elements such as vintage Harleys, rally flags, T-shirts, hats, bandanas, wristbands, collectable enamel pins, and even […]
CGF South Africa… CGF South Africa… In 2016, the Forum was held in South Africa and Dedica’s assignment was to highlight the environmental and sustainable efforts of The Coca-Cola Company in Africa and around the world. CGF Las Vegas… CGF Las Vegas… In 2017, the Forum was held in Las Vegas and Dedica’s assignment was […]