As a global leader in desktop 3D printing, Makerbot serves the largest install base of 3D printers worldwide and runs the largest 3D design community in the world. Dedica was hired to recommend and establish best practices and principles for design and messaging to be used during upcoming digital campaigns.
Through close collaboration with the Makerbot marketing team we developed a playbook that included our recommendations on how to optimize layouts, establish a clear and effective messaging hierarchy and CTA and differentiate between the various 3D printer models and target audiences.
ABOUT THE PROJECT
Targeted messaging was a key part of the overall ad strategy utilizing location and interest based data to drive the most relevant message to the right viewer.