Digital
IHG Development App.
Working closely with the IHG Development team, Dedica designed and developed a mobile app that organizes the sales and marketing assets for its 17 hotel brands into one cohesive digital destination. The new mobile app provides remote IHG associates with immediate access to the most current sales presentations, brochures, design guides and photo books.
A built-in email feature allows users to send materials to perspective developers or franchisees on the spot.
ABOUT PROJECT
IHG Development Marketing Team needed to reduce cost and waste on printed collateral and minimize turn around times to output sales and marketing materials needed to send to perspective owners, franchisees and investors.
Dedica developed the IHG Development App as a central point of communication and depository for all marketing materials needed to showcase and sell the IHG portfolio of global hotel brands. Our team worked closely with the brand teams and Development Marketing team to ensure a seamless launch, ease of front and back-end use and maximum efficiency.
Secure & Trackable...
Secure & Trackable...
The IHG Development App. was developed with full password protection and a backend reporting tool that tracks usage and downloads, providing essential data for future updates and ensuring that the sales teams have access to the assets they need, when they need them most.
