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Branding Packaging

House 2 Home

Client Magellan Group
Category Consumer Goods, Retail
Activation Packaging
Retained by Magellan Group, an industrial product design and development company, Dedica developed a new kitchen accessories brand targeting a more affluent, younger segment of the kitchen enthusiast market.

Developing the brand's essential elements, Dedica created the House 2 Home name, designed its clean, crisp and modern identity mark that reflected the end-user aesthetic, selected its color palette, drafted the brand VIS and brought the brand to life through website and product packaging design.
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The Brand Book...

The Brand Book...

As part of the overall House 2 Homee brand development project, Dedica was tasked with building out a comprehensive visual identity system for the brand which took the form of a brand book. The book is used as a guide for any future creative driven brand decisions.
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