Retained by Magellan Group, an industrial product design and development company, Dedica developed a new kitchen accessories brand targeting a more affluent, younger segment of the kitchen enthusiast market.

Developing the brand's essential elements, Dedica created the House 2 Home name, designed its clean, crisp and modern identity mark that reflected the end-user aesthetic, selected its color palette, drafted the brand VIS and brought the brand to life through website and product packaging design.