Costa Coffee – U.S. Activation
Dedica was brought in to support Costa Coffee in their U.S. launch through Retail and Food Service.
ABOUT PROJECT
Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements.
The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags.
Our Approach
Our Approach
Dedica developed a branding system utilizing bold typography, symbols and black and white imagery to create an identity that reflects the global success of the ONE°15 Marina brand, capturing the encompassing Brooklyn aesthetic. Graphic mechanisms, like hidden word search, weave the marina into its surroundings, as well as highlight community and marina services, creating a fun and engaging identity that appeals visually and stimulates interest.
Our Approach
Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements.
The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags.
