Activation Production Social Activation Video/Animation
Since its inception in 2007, Dedica has had the privilege of working on the Coca-Cola Freestyle brand. We worked on the execution of its brand VIS and helped to refine and rollout its continuously evolving components. Dedica works with the team to develop sustaining as well as promotional digital activation of the interactive user interface. Additionally, we work directly with Coca-Cola account teams to execute customer-specific requests and programs.
Coca-Cola FreestyleMobile Pour Commercialization
To meet the evolving needs of customers and consumers, Dedica is leading the creative execution and commercialization of the new Coca-Cola contact-free pouring solution digital assets, tools and POS. We developed customizable digital menu board videos and social posts, as well as in-store POS for in-market activation to educate consumers on how to utilize this new feature.