Coca-Cola Social Lounge
Dedica was brought in to concept and develop The Coca-Cola Bubble at American Dream, an interactive social media space with a podcast studio, The Pod by Coca-Cola, and media wall connecting consumers in real-time to social media content.
Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements.
The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags.
Dedica developed a branding system utilizing bold typography, symbols and black and white imagery to create an identity that reflects the global success of the ONE°15 Marina brand, capturing the encompassing Brooklyn aesthetic. Graphic mechanisms, like hidden word search, weave the marina into its surroundings, as well as highlight community and marina services, creating a fun and engaging identity that appeals visually and stimulates interest.