Dedica designed packaging concepts for a new line of Heritage and Black and Tan beers for BK Brewing Co. of New York. Our objective was to reflect the traditional brewing techniques used in the products' development while enhancing their design with modern, upscale flair to convey their position as a premium alcoholic beverages.
The Black and Tan packaging concepts
were designed to align aesthetically with the company's Heritage selection but with a more playful, tongue-in-cheek appeal.
Leveraging the original Black and Tan name, we developed "Be right Black & Tan" to drive our new creative approach.