Located in the heart of New York City’s Brooklyn Bridge Park, One°15 Brooklyn Marina offers boating enthusiasts water access to the local community.
Ad agency Dedica Group developed an identity system that built upon the success of the Singapore-based One°15 brand and incorporated various aspects of the marina and the surrounding park.
Bold, minimalist symbols and daring typography distinguish the brand as truly “Brooklyn.” Graphic mechanisms—such as a hidden word search—connect One°15 Brooklyn Marina to local areas and services, creating a fun and engaging identity system that entices the public to the marina.
There’s a not so quiet revolution taking place in the world of design and creativity.
Artificial Intelligence (AI), with its ability to analyze data, recognize patterns, and generate solutions, is steadily making its way into creative studios.
Along with this revolution there is the notion that AI will replace the designer, making their talent and expertise obsolete. This notion grabs headlines, gets clicks and makes for good Twitter debate. But this narrative, while sensational, tends to oversimplify the complexities of both AI technology and human creativity. It often underestimates the value of human insight, intuition, and our inherent ability to understand and navigate social and cultural subtleties.
While AI can automate and accelerate certain tasks, the necessity for human judgment, ethical considerations, strategic thinking, and creative spark remains critical. Instead of fostering a culture of fear and resistance, we should focus on harnessing the immense potential of AI as a collaborative tool that elevates human potential rather than diminishing it.
As we delve into this brave new world, let’s put to rest the age-old debate of man versus machine and, instead, imagine the endless possibilities of man and machine working together in harmony.
Viewed from within the four walls of this technological evolution, one thing is becoming clear: AI is here to assist the creative designer, not replace them.
