NEWS
Dedica Supports The LYCRA Company Launch of New Online Customer Portal.

NEWS
Dedica Supports The LYCRA Company Launch of New Online Customer Portal.

December 14, 2021

FOR IMMEDIATE RELEASE


Press Release:

THe LYCRA ONE™ portal includes latest innovations, fabric library, knowledge center, certification services and merchandising assets, allowing mills and retailers to collaborate digitally

WILMINGTON, Del.–(BUSINESS WIRE)–The LYCRA Company, a global leader in developing innovative solutions for the apparel and personal care industries, today announced the launch of their LYCRA ONE™ Online Network Exchange. The new online customer portal empowers brands, retailers, and garment makers to connect to a global network of mills all in one convenient platform focused around the science of comfort, fit and performance.

 

 

About Dedica

Dedica is an award-winning, full-service agency that focuses on strategy development, innovative design, and brand activation across all consumer touchpoints. Dedica is known for developing and commercializing brands of all sizes and creating memorable brand experiences. From brand creation, shopper marketing, packaging, digital strategies, and executions to experiential activations, we elevate brands.

There’s a not so quiet revolution taking place in the world of design and creativity. 


Artificial Intelligence (AI), with its ability to analyze data, recognize patterns, and generate solutions, is steadily making its way into creative studios.

Along with this revolution there is the notion that AI will replace the designer, making their talent and expertise obsolete. This notion grabs headlines, gets clicks and makes for good Twitter debate. But this narrative, while sensational, tends to oversimplify the complexities of both AI technology and human creativity. It often underestimates the value of human insight, intuition, and our inherent ability to understand and navigate social and cultural subtleties.

While AI can automate and accelerate certain tasks, the necessity for human judgment, ethical considerations, strategic thinking, and creative spark remains critical. Instead of fostering a culture of fear and resistance, we should focus on harnessing the immense potential of AI as a collaborative tool that elevates human potential rather than diminishing it.

As we delve into this brave new world, let’s put to rest the age-old debate of man versus machine and, instead, imagine the endless possibilities of man and machine working together in harmony.

Viewed from within the four walls of this technological evolution, one thing is becoming clear: AI is here to assist the creative designer, not replace them.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.