NEWS
The official Coca-Cola TAKEOVER at Citi Field

NEWS
The official Coca-Cola TAKEOVER at Citi Field

July 27, 2020

FOR IMMEDIATE RELEASE


Press Release:

Through Dedica Group’s long-standing partnership with Coca-Cola and New York City presence, Dedica was selected by Coca-Cola to design and brand the new Coca-Cola Corner at Citi Field, home of the New York Mets.

Formerly known as the Pepsi Porch, the Coca-Cola Corner will sit atop Citi Field’s right field seating deck and continue to be the stadium’s most recognizable area due to its unique overhang that extends into fair territory.

With an area totaling 9,000 square feet and fitting up to 550 people, the Coca-Cola Corner will be designed to enhance the visitor experience at Citi Field during Mets games and other events.

 

 

About Dedica

Dedica is an award-winning, full-service agency that focuses on strategy development, innovative design, and brand activation across all consumer touchpoints. Dedica is known for developing and commercializing brands of all sizes and creating memorable brand experiences. From brand creation, shopper marketing, packaging, digital strategies, and executions to experiential activations, we elevate brands.

There’s a not so quiet revolution taking place in the world of design and creativity. 


Artificial Intelligence (AI), with its ability to analyze data, recognize patterns, and generate solutions, is steadily making its way into creative studios.

Along with this revolution there is the notion that AI will replace the designer, making their talent and expertise obsolete. This notion grabs headlines, gets clicks and makes for good Twitter debate. But this narrative, while sensational, tends to oversimplify the complexities of both AI technology and human creativity. It often underestimates the value of human insight, intuition, and our inherent ability to understand and navigate social and cultural subtleties.

While AI can automate and accelerate certain tasks, the necessity for human judgment, ethical considerations, strategic thinking, and creative spark remains critical. Instead of fostering a culture of fear and resistance, we should focus on harnessing the immense potential of AI as a collaborative tool that elevates human potential rather than diminishing it.

As we delve into this brave new world, let’s put to rest the age-old debate of man versus machine and, instead, imagine the endless possibilities of man and machine working together in harmony.

Viewed from within the four walls of this technological evolution, one thing is becoming clear: AI is here to assist the creative designer, not replace them.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.