August 15, 2022
FOR IMMEDIATE RELEASE
Press Release:
Dedica, a New York based, full-service creative agency, led the creative design and experiential activation of the newly renovated Coca-Cola Corner, including the addition of the Coca-Cola Food Truck, at Citi Field in partnership with The Coca-Cola Company and Liberty Coca-Cola Beverages.
The new Coca-Cola Food Truck at Citi Field debuted on Tuesday, July 26 as the Mets faced the New York Yankees on opening night of the 2022 Subway Series.
After designing and activating the original Coca-Cola Corner in 2016 as a unique gameday destination with interactive gaming experiences for Mets fans, Dedica returned to Citi Field to help the iconic beverage brand and the home of the New York Mets elevate the in-stadium food experience.
The revamped Coca-Cola Corner will offer some of New York City’s most diverse
and delicious food selections with menu options that are only available at the Coca-Cola Food Truck at Citi Field.
“The Coca-Cola Company and Liberty Coca-Cola Beverages have been dedicated to broadening existing community ties while simultaneously enhancing the fan experience at Citi Field,” said Mets Executive Vice President, Chief Revenue Officer Jeff Deline. “With the renovation of Coca-Cola Corner to include the Coca-Cola Food Truck, we are further committing to providing top-notch food and beverage options for Mets fans while showcasing local restaurants and the unique flavors of New York City.”
The New York Mets, Aramark, The Coca-Cola Company and local bottler, Liberty Coca-Cola Beverages, are also committed to giving back to the community while fighting food insecurity. The group will donate five percent of all purchases from the Coca-Cola Food Truck to No Kid Hungry.
About Dedica
Dedica is an award-winning, full-service agency that focuses on strategy development, innovative design, and brand activation across all consumer touchpoints. Dedica is known for developing and commercializing brands of all sizes and creating memorable brand experiences. From brand creation, shopper marketing, packaging, digital strategies, and executions to experiential activations, we elevate brands.
There’s a not so quiet revolution taking place in the world of design and creativity.
Artificial Intelligence (AI), with its ability to analyze data, recognize patterns, and generate solutions, is steadily making its way into creative studios.
Along with this revolution there is the notion that AI will replace the designer, making their talent and expertise obsolete. This notion grabs headlines, gets clicks and makes for good Twitter debate. But this narrative, while sensational, tends to oversimplify the complexities of both AI technology and human creativity. It often underestimates the value of human insight, intuition, and our inherent ability to understand and navigate social and cultural subtleties.
While AI can automate and accelerate certain tasks, the necessity for human judgment, ethical considerations, strategic thinking, and creative spark remains critical. Instead of fostering a culture of fear and resistance, we should focus on harnessing the immense potential of AI as a collaborative tool that elevates human potential rather than diminishing it.
As we delve into this brave new world, let’s put to rest the age-old debate of man versus machine and, instead, imagine the endless possibilities of man and machine working together in harmony.
Viewed from within the four walls of this technological evolution, one thing is becoming clear: AI is here to assist the creative designer, not replace them.
