NEWS
Dedica Group Shortlisted by ‘The Restaurant & Bar Design Awards,’ for Bricolage Brand Identity.

NEWS
Dedica Group Shortlisted by ‘The Restaurant & Bar Design Awards,’ for Bricolage Brand Identity.

Dedica Group recognized by ‘The Restaurant & Bar Design Awards,’ a globally recognized competition dedicated to the design of food and beverage spaces, for the brand identity creation and internal design execution of one of Brooklyn’s newest Vietnamese Gastropub’s – Bricolage.

The team behind Bricolage, which includes a professor/artist, management consultant/beverage program manager and famed kitchen veterans Edward and Lien Lin of San Francisco’s top-rated The Slanted Door, embodies the hodgepodge union of imaginative Vietnamese cuisine and eclectic beverages served under a French name and inspired the visual imagery created by Dedica’s design team.

A blend of wood and metal textures, garnished with playful sketch iconography depicting mishmash items like a propeller-topped tea kettle and vintage television with a fluorescent lightbulb and whisk antenna, are used on marketing collateral, including menus, postcards, check presenters, signage and business cards, to complement the restaurant’s décor and showcase its fun, quirky personality to guests within and curious onlookers.

There’s a not so quiet revolution taking place in the world of design and creativity. 


Artificial Intelligence (AI), with its ability to analyze data, recognize patterns, and generate solutions, is steadily making its way into creative studios.

Along with this revolution there is the notion that AI will replace the designer, making their talent and expertise obsolete. This notion grabs headlines, gets clicks and makes for good Twitter debate. But this narrative, while sensational, tends to oversimplify the complexities of both AI technology and human creativity. It often underestimates the value of human insight, intuition, and our inherent ability to understand and navigate social and cultural subtleties.

While AI can automate and accelerate certain tasks, the necessity for human judgment, ethical considerations, strategic thinking, and creative spark remains critical. Instead of fostering a culture of fear and resistance, we should focus on harnessing the immense potential of AI as a collaborative tool that elevates human potential rather than diminishing it.

As we delve into this brave new world, let’s put to rest the age-old debate of man versus machine and, instead, imagine the endless possibilities of man and machine working together in harmony.

Viewed from within the four walls of this technological evolution, one thing is becoming clear: AI is here to assist the creative designer, not replace them.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.