NEWS

The company’s portfolio of brands will be integrated throughout the Meadowlands destination.

Scheduled to open in Fall 2019, American Dream in East Rutherford on Tuesday announced a 10-year partnership with The Coca-Cola Co. and its local bottling partner, Liberty Coca-Cola Beverages.

The multimillion-dollar alliance between the two brands will fully-integrate Coca-Cola’s portfolio through dining, fashion, music, art and entertainment at the complex.


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There’s a not so quiet revolution taking place in the world of design and creativity. 


Artificial Intelligence (AI), with its ability to analyze data, recognize patterns, and generate solutions, is steadily making its way into creative studios.

Along with this revolution there is the notion that AI will replace the designer, making their talent and expertise obsolete. This notion grabs headlines, gets clicks and makes for good Twitter debate. But this narrative, while sensational, tends to oversimplify the complexities of both AI technology and human creativity. It often underestimates the value of human insight, intuition, and our inherent ability to understand and navigate social and cultural subtleties.

While AI can automate and accelerate certain tasks, the necessity for human judgment, ethical considerations, strategic thinking, and creative spark remains critical. Instead of fostering a culture of fear and resistance, we should focus on harnessing the immense potential of AI as a collaborative tool that elevates human potential rather than diminishing it.

As we delve into this brave new world, let’s put to rest the age-old debate of man versus machine and, instead, imagine the endless possibilities of man and machine working together in harmony.

Viewed from within the four walls of this technological evolution, one thing is becoming clear: AI is here to assist the creative designer, not replace them.

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©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.

New York

261 Madison Ave 9th Fl.

New York, NY 10016

+1 718 906 3639 x113

Lisbon

Largo de São Rafael 8,

Lisboa, 1100-559 PT

+351 91 500 6055

©2023 Dedica Group LLC.