Hello!
We are Dedica.
Hello!
We are Dedica.
Hello!
We are Dedica.
We are a global full-service agency that focuses on strategy development, design execution and production across all brand touchpoints. We specialize in Shopper Marketing, Experiential Design, Visual Identities, Packaging and Digital Applications such as websites, apps, banners, animations, digital menuboards and more.
We immerse ourselves in our client’s brand, their consumers and the competitive landscape in which they exist. This core understanding gives us the insight we need to find the consumer connection points that are important to the success of any brand or product.
We are a global full-service agency that focuses on strategy development, design execution and production across all brand touchpoints. We specialize in Shopper Marketing, Experiential Design, Visual Identities, Packaging and Digital Applications such as websites, apps, banners, animations, digital menuboards and more.
We immerse ourselves in our client’s brand, their consumers and the competitive landscape in which they exist. This core understanding gives us the insight we need to find the consumer connection points that are important to the success of any brand or product.
We are a global full-service agency that focuses on strategy development, design execution and production across all brand touchpoints. We specialize in Shopper Marketing, Experiential Design, Visual Identities, Packaging and Digital Applications such as websites, apps, banners, animations, digital menuboards and more.
We immerse ourselves in our client’s brand, their consumers and the competitive landscape in which they exist. This core understanding gives us the insight we need to find the consumer connection points that are important to the success of any brand or product.
Our scope of services can be distilled
down into three main categories:
Brand Strategy
Insights Mining
Insights mining has become an important part of the brand development process and something we at Dedica rely on heavily in the beginning stages of building out a brand strategy for our clients.
Brand Positioning
Knowing where to position your brand or product in a crowded consumer landscape can make the difference between success and failure. We dig deep into the competitor and consumer landscape to pinpoint the the optimal position to maximize success.
Naming Conventions
Whats in a name? Sometimes everything! Naming a product or service is no easy task and requires a combination of research, creative inspiration and a knowledge of the target consumer. Get this piece wrong and the rest of the journey is uphill.
Content Strategy
A good content strategy is about finding the balance between saying too much and not saying enough. You brand should choose to educate its customers through its communication strategy, not sell to them.
Creative Services
Creative Development
Great creative is at the core of everything we do here at Dedica. All our creative development process is always grounded in solid brand strategy and insights. It is the end product of a process developed over years of experience in building and activating brands within the consumer landscape.
VIS and Brand Guidelines
A great Visual Identity System or brand book needs to be clear and exacting without being too restrictive on the creative process. It should act as a pulse check to all future creative driven brand decisions. It is the guardian of your brand as you send it out into the world.
Creative Activation
A lot of agencies brag about how beautiful their creative is but great creative without a solid activation strategy will doom that product or service to failure. We at Dedica have a proven history of building effective activation strategies for some of the biggest brands in the world.
Shopper Marketing
At the core of all successful brands is its Shopper Marketing strategy. This is were the rubber hits the road and where purchasing decisions are made. A great brand promise is essential but without a good closing strategy it is waisted words.
Brand Experiences
Digital Content
A brands digital presence is very important to its overall communication strategy and done well can form a direct line of contact to its core customer base. We assist our brand partners in developing and implementing their digital content strategies across multiple social channels.
Web / Mobile
A brands web and mobile presence should never be developed in a bubble but should always forms an essential part of its overall communication strategy. As consumers move towards a mobile and digital first world, a brands digital presence becomes a key point of contact with its customers.
Packaging
Great packaging can turn an everyday product into an object of desire. It can be the difference between the consumer selecting one product over another and can add real value to the overall product experience.
Environmental
Within the modern consumer environment, products and brands are not just bought, worn, used or consumed. They are experienced!
Dedica has built experiences across a multitude of consumer environments including Exhibition Spaces, Shopping Malls, Sports Arenas, Showrooms and Social Events.
Creative Services
Creative Development
Great creative is at the core of everything we do here at Dedica. All our creative development process is always grounded in solid brand strategy and insights. It is the end product of a process developed over years of experience in building and activating brands within the consumer landscape.
VIS and Brand Guidelines
A great Visual Identity System or brand book needs to be clear and exacting without being too restrictive on the creative process. It should act as a pulse check to all future creative driven brand decisions. It is the guardian of your brand as you send it out into the world.
Creative Activation
A lot of agencies brag about how beautiful their creative is but great creative without a solid activation strategy will doom that product or service to failure. We at Dedica have a proven history of building effective activation strategies for some of the biggest brands in the world.
Shopper Marketing
At the core of all successful brands is its Shopper Marketing strategy. This is were the rubber hits the road and where purchasing decisions are made. A great brand promise is essential but without a good closing strategy it is waisted words.
Brand Experiences
Digital Content
A brands digital presence is very important to its overall communication strategy and done well can form a direct line of contact to its core customer base. We assist our brand partners in developing and implementing their digital content strategies across multiple social channels.
Web / Mobile
A brands web and mobile presence should never be developed in a bubble but should always forms an essential part of its overall communication strategy. As consumers move towards a mobile and digital first world, a brands digital presence becomes a key point of contact with its customers.
Packaging
Great packaging can turn an everyday product into an object of desire. It can be the difference between the consumer selecting one product over another and can add real value to the overall product experience.
Environmental
Within the modern consumer environment, products and brands are not just bought, worn, used or consumed. They are experienced!
Dedica has built experiences across a multitude of consumer environments including Exhibition Spaces, Shopping Malls, Sports Arenas, Showrooms and Social Events.