Coca-Cola Freestyle
Video Asset Library & Sizzle Video

This project centered on effectively showcasing the innovative Coca-Cola Freestyle dispensers through a multi-faceted approach. Understanding the need to highlight both the technical sophistication of the machines and the extensive variety of beverage options, we developed a two-pronged strategy to resonate with Coca-Cola marketers, sales teams, and their customers.

First, we sought to elevate the Coca-Cola Freestyle dispensers while maintaining the brand's distinct visual tone. This involved building out 3D models of the dispenser and featuring them in an upscale and luxurious manner. The videos start in a dimly lit space before a wave of red liquid light floods in, illuminating the machines as the camera explores their unique features. This dynamic approach allowed us to create flexible assets for video and marketing materials while also providing high-quality images for branded presentations. 3D production was in collaboration with MotionAF.

Second, we aimed to bring the drink brands to life through a captivating love story of liquid refreshment. This entailed capturing footage that evoked thirst at the deepest level. We showcased liquid gracefully moving and dancing around the curves of the glass, with fizzy fireworks jumping and bursting out of the top. Entrancing shots of carbonation and bubbles created a mesmerizing liquid world. Additionally, we captured shots of liquid pouring into an ice-cold glass, cascading down ice cubes with subtle splashes, and ice cubes tumbling in delicious, vibrant liquid. Collaborating with director Martin Wonnacott of Cake Factory, we brought each liquid’s unique appeal to life.

In addition to delivering the video asset libraries, we created a captivating ‘sizzle’ video, featuring the 3D models of the dispensers and dynamic liquid intrinsic shots of beverages in action. This visually engaging video not only showcased the cutting-edge technology of Coca-Cola Freestyle but also demonstrated opportunities for businesses to leverage custom marketing initiatives through on-screen UI programs designed by Dedica.

This project centered on effectively showcasing the innovative Coca-Cola Freestyle dispensers through a multi-faceted approach. Understanding the need to highlight both the technical sophistication of the machines and the extensive variety of beverage options, we developed a two-pronged strategy to resonate with Coca-Cola marketers, sales teams, and their customers.

First, we sought to elevate the Coca-Cola Freestyle dispensers while maintaining the brand's distinct visual tone. This involved building out 3D models of the dispenser and featuring them in an upscale and luxurious manner. The videos start in a dimly lit space before a wave of red liquid light floods in, illuminating the machines as the camera explores their unique features. This dynamic approach allowed us to create flexible assets for video and marketing materials while also providing high-quality images for branded presentations. 3D production was in collaboration with MotionAF.

Second, we aimed to bring the drink brands to life through a captivating love story of liquid refreshment. This entailed capturing footage that evoked thirst at the deepest level. We showcased liquid gracefully moving and dancing around the curves of the glass, with fizzy fireworks jumping and bursting out of the top. Entrancing shots of carbonation and bubbles created a mesmerizing liquid world. Additionally, we captured shots of liquid pouring into an ice-cold glass, cascading down ice cubes with subtle splashes, and ice cubes tumbling in delicious, vibrant liquid. Collaborating with director Martin Wonnacott of Cake Factory, we brought each liquid’s unique appeal to life.

In addition to delivering the video asset libraries, we created a captivating ‘sizzle’ video, featuring the 3D models of the dispensers and dynamic liquid intrinsic shots of beverages in action. This visually engaging video not only showcased the cutting-edge technology of Coca-Cola Freestyle but also demonstrated opportunities for businesses to leverage custom marketing initiatives through on-screen UI programs designed by Dedica.

This project centered on effectively showcasing the innovative Coca-Cola Freestyle dispensers through a multi-faceted approach. Understanding the need to highlight both the technical sophistication of the machines and the extensive variety of beverage options, we developed a two-pronged strategy to resonate with Coca-Cola marketers, sales teams, and their customers.

First, we sought to elevate the Coca-Cola Freestyle dispensers while maintaining the brand's distinct visual tone. This involved building out 3D models of the dispenser and featuring them in an upscale and luxurious manner. The videos start in a dimly lit space before a wave of red liquid light floods in, illuminating the machines as the camera explores their unique features. This dynamic approach allowed us to create flexible assets for video and marketing materials while also providing high-quality images for branded presentations. 3D production was in collaboration with MotionAF.

Second, we aimed to bring the drink brands to life through a captivating love story of liquid refreshment. This entailed capturing footage that evoked thirst at the deepest level. We showcased liquid gracefully moving and dancing around the curves of the glass, with fizzy fireworks jumping and bursting out of the top. Entrancing shots of carbonation and bubbles created a mesmerizing liquid world. Additionally, we captured shots of liquid pouring into an ice-cold glass, cascading down ice cubes with subtle splashes, and ice cubes tumbling in delicious, vibrant liquid. Collaborating with director Martin Wonnacott of Cake Factory, we brought each liquid’s unique appeal to life.

In addition to delivering the video asset libraries, we created a captivating ‘sizzle’ video, featuring the 3D models of the dispensers and dynamic liquid intrinsic shots of beverages in action. This visually engaging video not only showcased the cutting-edge technology of Coca-Cola Freestyle but also demonstrated opportunities for businesses to leverage custom marketing initiatives through on-screen UI programs designed by Dedica.