Dedica Group was retained by The Lycra Company to develop branding and positioning for a new online customer portal.
Press Release:
The LYCRA ONE™ portal includes latest innovations, fabric library, knowledge center, certification services and merchandising assets, allowing mills and retailers to collaborate digitally
WILMINGTON, Del.–(BUSINESS WIRE)–The LYCRA Company, a global leader in developing innovative solutions for the apparel and personal care industries, today announced the launch of their LYCRA ONE™ Online Network Exchange. The new online customer portal empowers brands, retailers, and garment makers to connect to a global network of mills all in one convenient platform focused around the science of comfort, fit and performance.