August 15, 2022
FOR IMMEDIATE RELEASE
Dedica designs renovated Coca-Cola Corner at Citi Field
Dedica, a New York based, full-service creative agency, led the creative design and experiential activation of the newly renovated Coca-Cola Corner, including the addition of the Coca-Cola Food Truck, at Citi Field in partnership with The Coca-Cola Company and Liberty Coca-Cola Beverages.
The new Coca-Cola Food Truck at Citi Field debuted on Tuesday, July 26 as the Mets faced the New York Yankees on opening night of the 2022 Subway Series.
After designing and activating the original Coca-Cola Corner in 2016 as a unique gameday destination with interactive gaming experiences for Mets fans, Dedica returned to Citi Field to help the iconic beverage brand and the home of the New York Mets elevate the in-stadium food experience.
The revamped Coca-Cola Corner will offer some of New York City’s most diverse
and delicious food selections with menu options that are only available at the Coca-Cola Food Truck at Citi Field.
“The Coca-Cola Company and Liberty Coca-Cola Beverages have been dedicated to broadening existing community ties while simultaneously enhancing the fan experience at Citi Field,” said Mets Executive Vice President, Chief Revenue Officer Jeff Deline. “With the renovation of Coca-Cola Corner to include the Coca-Cola Food Truck, we are further committing to providing top-notch food and beverage options for Mets fans while showcasing local restaurants and the unique flavors of New York City.”
The New York Mets, Aramark, The Coca-Cola Company and local bottler, Liberty Coca-Cola Beverages, are also committed to giving back to the community while fighting food insecurity. The group will donate five percent of all purchases from the Coca-Cola Food Truck to No Kid Hungry.
Dedica is an award-winning, full-service agency that focuses on strategy development, innovative design, and brand activation across all consumer touchpoints. Dedica is known for developing and commercializing brands of all sizes and creating memorable brand experiences. From brand creation, shopper marketing, packaging, digital strategies, and executions to experiential activations, we elevate brands.