AMERICAN CANCER SOCIETY

B2B Marketing Campaign

The American Cancer Society (ACS) embarked on a transformative B2B campaign in collaboration with Dedica, aiming to engage Fortune 1000 companies in the crusade against cancer. This strategic alliance sought to showcase ACS as a pivotal strategic thought leader, emphasizing innovative corporate partnerships and the elevation of brand visibility. The campaign, through targeted marketing initiatives, forged connections with key corporate figures and CSR decision-makers, thus amplifying ACS's mission to combat cancer and address health inequities more extensively.

The American Cancer Society (ACS) embarked on a transformative B2B campaign in collaboration with Dedica, aiming to engage Fortune 1000 companies in the crusade against cancer. This strategic alliance sought to showcase ACS as a pivotal strategic thought leader, emphasizing innovative corporate partnerships and the elevation of brand visibility. The campaign, through targeted marketing initiatives, forged connections with key corporate figures and CSR decision-makers, thus amplifying ACS's mission to combat cancer and address health inequities more extensively.

The American Cancer Society (ACS) embarked on a transformative B2B campaign in collaboration with Dedica, aiming to engage Fortune 1000 companies in the crusade against cancer. This strategic alliance sought to showcase ACS as a pivotal strategic thought leader, emphasizing innovative corporate partnerships and the elevation of brand visibility. The campaign, through targeted marketing initiatives, forged connections with key corporate figures and CSR decision-makers, thus amplifying ACS's mission to combat cancer and address health inequities more extensively.