Project Info

Dedica is proud of its long-standing relationships with Coca-Cola’s regional marketing teams and creative activation of local marketing assets. Our team was responsible for the creative conversion of CitiField from Pepsi to Coca-Cola, including naming and creative development for the new Coca-Cola Corner and brand activation for foodservice points around the stadium. Dedica worked closely with several Coca-Cola partners to bring the Coca-Cola Corner to life for New York Mets fans.