Since its inception in 2007, Dedica has had the privilege of working closely with the Coca-Cola Freestyle team. We’ve led the development of its brand VIS and helped to refine and rollout its continuously evolving components. We develop sustaining merchandising as well as concepts with various communication objectives. Additionally, we work directly with account teams to execute customer-specific requests and programs.
Recently, Dedica was tasked with creating an animated video presentation for the 2018 Coca-Cola Freestyle Planning Meeting held at the company’s Atlanta, Georgia headquarters. The video featured a selection of best-in-class creative and marketing assets completed throughout the year for the Coca-Cola Freestyle brand and was used to introduce the meeting.