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ABOUT THE AGENCY
Hello!
We are Dedica.
ABOUT THE AGENCY

Hello!
We are Dedica.

We are a full-service agency that focuses on strategy development, design execution and production across all brand touchpoints. We specialize in Shopper Marketing, Experiential Design, Visual Identities, Packaging and Digital Applications such as websites, apps, banners, animations, digital menuboards and more.

We immerse ourselves in our client’s brand, their consumers and the competitive landscape in which they exist. This core understanding gives us the insight we need to find the consumer connection points that are important to the success of any brand or product.
SERVICES & SOLUTIONS
What
we do?
SERVICES & SOLUTIONS

What we do?

Our scope of services can be distilled down into three main categories:

Brand Strategy

  • Insights Mining

    Insights mining has become an important part of the brand development process and something we at Dedica rely on heavily in the beginning stages of building out a brand strategy for our clients.

  • Brand Positioning

    Knowing where to position your brand or product in a crowded consumer landscape can make the difference between success and failure. We dig deep into the competitor and consumer landscape to pinpoint the the optimal position to maximize success.

  • Naming Conventions

    Whats in a name? Sometimes everything! Naming a product or service is no easy task and requires a combination of research, creative inspiration and a knowledge of the target consumer. Get this piece wrong and the rest of the journey is uphill.

  • Content Strategy

    A good content strategy is about finding the balance between saying too much and not saying enough. You brand should choose to educate its customers through its communication strategy, not sell to them.

  • Creative Services

  • Creative Development

    Great creative is at the core of everything we do here at Dedica. All our creative development process is always grounded in solid brand strategy and insights. It is the end product of a process developed over years of experience in building and activating brands within the consumer landscape.

  • VIS and Brand Guidelines

    A great Visual Identity System or brand book needs to be clear and exacting without being too restrictive on the creative process. It should act as a pulse check to all future creative driven brand decisions. It is the guardian of your brand as you send it out into the world.

  • Creative Activation

    A lot of agencies brag about how beautiful their creative is but great creative without a solid activation strategy will doom that product or service to failure. We at Dedica have a proven history of building effective activation strategies for some of the biggest brands in the world.

  • Shopper Marketing

    At the core of all successful brands is its Shopper Marketing strategy. This is were the rubber hits the road and where purchasing decisions are made. A great brand promise is essential but without a good closing strategy it is waisted words.

  • Brand Experiences

  • Digital Content

    A brands digital presence is very important to its overall communication strategy and done well can form a direct line of contact to its core customer base. We assist our brand partners in developing and implementing their digital content strategies across multiple social channels.

  • Web / Mobile

    A brands web and mobile presence should never be developed in a bubble but should always forms an essential part of its overall communication strategy. As consumers move towards a mobile and digital first world, a brands digital presence becomes a key point of contact with its customers.

  • Packaging

    Great packaging can turn an everyday product into an object of desire. It can be the difference between the consumer selecting one product over another and can add real value to the overall product experience.

  • Environmental

    Within the modern consumer environment, products and brands are not just bought, worn, used or consumed. They are experienced!

    Dedica has built experiences across a multitude of consumer environments including Exhibition Spaces, Shopping Malls, Sports Arenas, Showrooms and Social Events.

  • OUR TEAM
    Where Talent Meets
    Stunning Good Looks
    OUR TEAM

    Where Talent Meets
    Stunning Good Looks

    Team Member Image
    Gioia Francella
    Co-Founder & President
    Team Member Image
    Ben Bolton
    Account Director
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    Rhonda Lytle
    Account Director
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    Todd Payton Leach
    Partner & Chief Client Officer
    Team Member Image
    Jaime Steiger
    Art Director
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    Lee Rankin
    Senior Account Executive & Copywriter
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    David Player
    Co-Founder & Creative Director
    Team Member Image
    Rebekah Futterer
    Account Director
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    Thais Molina
    Designer
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    Najah A. Rahmaan
    Partner & Chief Operating Officer
    Team Member Image
    Thalita Molina
    Senior Designer
    Team Member Image
    Stephen Bellotto
    Digital Designer/Animator
    OUR CLIENTS
    We Grow Brands
    OUR CLIENTS

    We Grow Brands

    We’ve had the pleasure of working on a wide portfolio of distinctive brands over the years, from small boutique and innovative startups, to some of the largest consumer brands in the world.

    We are particularly proud of our long-standing client partnerships and always excited to work with new clients of any size. We are honored to be a part of helping businesses and brands grow and build sustainable futures.

    We recognize that no two brands are alike even within the same industry which is why we approach every client from a “first principle” perspective. We dig deep to understand the challenges, core attributes and key data/insights to build a solid brand strategy and creative executions that deliver positive results.