Work Type: Digital
Digital Menu Boards Dedica is a leader in digital menu board design and content development. Partnering with clients, such as Coca-Cola, Diet Coke, Fanta, Zaxby’s and AMC Theatres, we continuously push the creative boundaries to drive and convert in-outlet consumer purchasing opportunities. https://youtu.be/8P_Fe1KzcuQhttps://youtu.be/BORjetyCx0Ehttps://youtu.be/oN4vCura9R0 Social Media Posts Within the social media space, short form video and […]
OUR APPROACH Our updated creative design leveraged key brand assets, upscale brand photography and custom graphic elements to provide a cohesive, on-brand visual appearance. Additionally, for its global relaunch, we designed the language switch pages for multilingual and multi-regional SEO, reviewed copy with the brand team and conducted usability tests to ensure all content was […]
ABOUT PROJECT Through close collaboration with the Makerbot marketing team we developed a playbook that included our recommendations on how to optimize layouts, establish a clear and effective messaging hierarchy and CTA and differentiate between the various 3D printer models and target audiences. ABOUT THE PROJECT Targeted messaging was a key part of the overall […]
ABOUT PROJECT IHG Development Marketing Team needed to reduce cost and waste on printed collateral and minimize turn around times to output sales and marketing materials needed to send to perspective owners, franchisees and investors. Dedica developed the IHG Development App as a central point of communication and depository for all marketing materials needed to […]