Work Type: Branding
ABOUT PROJECT Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements. The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags. The Brand Book… The Brand Book… As part of the Meritage Coffee brand development project, Dedica was tasked […]
ABOUT PROJECT Dedica developed a new brand identify, including logo, color palette and typefaces, and activated the new look via business cards and stationary, website, in-store menu boards and more. The new branding was then leveraged to refresh the interiors of all restaurants, part of which was done in partnership with a local artist that hand […]
The restaurant’s brand identity was executed across a wide range of elements, including menus, business cards, postcards, check presenters, flyers and serving aprons. CLIENT SAYS: “Draw a line in the sand one-sheet we need a recap by eod, cob or whatever comes first. Productize open door policy horsehead offer, make corporate.”
ABOUT PROJECT The Black and Tan packaging concepts were designed to align aesthetically with the company’s Heritage selection but with a more playful, tongue-in-cheek appeal. Leveraging the original Black and Tan name, we developed “Be right Black & Tan” to drive our new creative approach.
OUR APPROACH Our updated creative design leveraged key brand assets, upscale brand photography and custom graphic elements to provide a cohesive, on-brand visual appearance. Additionally, for its global relaunch, we designed the language switch pages for multilingual and multi-regional SEO, reviewed copy with the brand team and conducted usability tests to ensure all content was […]
The Brand Book… The Brand Book… As part of the overall House 2 Homee brand development project, Dedica was tasked with building out a comprehensive visual identity system for the brand which took the form of a brand book. The book is used as a guide for any future creative driven brand decisions.