LOADING
00
Project Header Image
Activation Branding Packaging

Meritage Coffee Branding

Client Meritage Coffee
Category Consumer Goods, Retail
Activation Branding Development, Activation, Packaging
Meritage Coffee is a new premium coffee brand specializing in sourcing only the highest grade, organic, single origin coffee beans and advanced roasting techniques. Charged with helping the brand target consumers in the luxury lifestyle segment, Dedica developed the brand’s visual identity and packaging designs. Upscale and refined, the packaging reflects the premium ingredients consumers experience while enjoying the product.
Single Image
ABOUT PROJECT

Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements.

The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags.
Single Image
Single Image
Single Image
Single Image
The Brand Book...

The Brand Book...

As part of the Meritage Coffee brand development project, Dedica was tasked with building out a comprehensive visual identity system for the brand which took the form of a brand book. The book is used as a guide for any future creative-driven brand executions. .
Single Image
Single Image
Single Image
Single Image
Single Image
CLIENT QUOTE:

"Dedica Group was able to grasp our vision and provide a level of detail that ensured we would stand out in a sea of competitors. Their work sets the standard for quality and refinement... which is exactly what we needed.  Robert J Midyette. CEO"