Activation Branding Packaging
Meritage Coffee Branding
Meritage Coffee is a new premium coffee brand specializing in sourcing only the highest grade, organic, single origin coffee beans and advanced roasting techniques. Charged with helping the brand target consumers in the luxury lifestyle segment, Dedica developed the brand’s visual identity and packaging designs. Upscale and refined, the packaging reflects the premium ingredients consumers experience while enjoying the product.
ABOUT PROJECT
Dedica developed an upscale brand image and visual identity system that focused on refined, elegant visual elements.
The VIS was executed across a range of elements including coffee packaging, coffee cups, business cards and bags.
The Brand Book...
The Brand Book...
As part of the Meritage Coffee brand development project, Dedica was tasked with building out a comprehensive visual identity system for the brand which took the form of a brand book. The book is used as a guide for any future creative-driven brand executions.
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