
Activation Branding
MAYA Taqueria
For over 10 years MAYA TAQUERIA has proudly served authentic Mission-style Mexican food to the people of Brooklyn, New York. As family owned restaurants, the brand’s story and history played an integral part in their initial brand development and restaurant design. Dedica was hired to refresh, modernize and evolve the branding while maintaining the integrity of the brand’s heritage and legacy. One of the most important factors was ensuring that the loyal customer base still felt connected to and familiar with the new look of their favorite local taqueria.