Branding Digital
IHG PartnerConnect Affiliate Marketing
Dedica was retained to refresh the IHG PartnerConnect brand which included modifying its logo to align with IHG's new corporate brand VID and redesigning the PartnerConnect website to be fully responsive and efficient across various devices.
To create a more modern and inviting website design and user experience, we worked closely with the IHG PartnerConnect brand team to streamline content so potential affiliate partners could better navigate and utilize the site.
OUR APPROACH
Our updated creative design leveraged key brand assets, upscale brand photography and custom graphic elements to provide a cohesive, on-brand visual appearance.
Additionally, for its global relaunch, we designed the language switch pages for multilingual and multi-regional SEO, reviewed copy with the brand team and conducted usability tests to ensure all content was effectively translated.
