Activation Advertising Experential Photography
Coca-Cola Sports Marketing
Working with Coca-Cola's Sports Marketing Activation Team, Dedica led the onsite coordination and art direction of a photoshoot with Zack Cozart of the Cincinnati Reds. Leveraging his local market popularity, our team utilized the images to develop regional retail merchandising elements, digital assets and promotional programming designed to raise awareness and drive traffic for Coca-Cola's partners.
The Shoot...
The Shoot...
For Coca-Cola's partnership activation with the Cincinnati Reds a location shoot was staged at the Reds stadium with Zack Cozart.
The Results...
The results of the photoshoot were used to develop regional retail marketing elements.
