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Activation Experential

Coca-Cola NY Mets / CitiField Activation

Client Coca-Cola / NY Mets / CitiField
Category Food Service, Entertainment
Activation Brand Activation
Dedica is proud of its long-standing relationships with Coca-Cola's regional marketing teams and creative activation of local marketing assets. Our team was responsible for the creative conversion of CitiField from Pepsi to Coca-Cola, including naming and creative development for the new Coca-Cola Corner and brand activation for foodservice points around the stadium. Dedica worked closely with several Coca-Cola partners to bring the Coca-Cola Corner to life for New York Mets fans.
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Getting Interactive...

Getting Interactive...

Part of the overall project brief from the client was to generate brand interaction through fun, relevant experiences that engage and leave a lasting memory.
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