AMC Menuboards
Dedica is AMC Theaters lead agency for all concession and dining experiences within the their movie theaters. Our extensive knowledge of food service marketing meant that we were ideally suited to help AMC Theaters transition their menu boards from traditional static visuals to digital animated screens. Where a deeper, more compelling visual story could be told.
ABOUT THE PROJECT
Dedica Group’s creative services were retained by AMC directly through an agency selection process to refresh and redesign their digital menu boards as part of a system-wide F&B new menu launch.
The objective was to reformat the boards to feature all the new menu items while focusing on combos and Coca-Cola Freestyle beverages. Our strategy was to build out content with immersive creative and mindful, scripted animation (Run of Show) that leads the guest through the new F&B experience.
Eat with your eyes...
Eat with your eyes...
Dedica continued the execution of the new digital menu strategy and approach for AMC DINE-IN Theatres. The guest proposition for the DINE-IN experience is to have food and beverage brought to your seat – thus, a different menu and communication strategy was developed and implemented.
