West Elm Market / Fitness Guru

  • ClientWest Elm Market
  • ServicesPackaging Design

Dedica’s design team worked closely with West Elm Market to develop a new collection of packaging solutions for their Fitness Guru product launch.  The new packaging design captured a nostalgic urban tone that represented the Brooklyn-based Fitness Guru brand.  Sturdy kraft cardboard and minimalists wrappers protected the products while the designs featured hand-drawn typography and rich colors to contrast with the packaging material.