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ShopRite Rotisserie Chicken Activation

  • ServicesBranding, Activation, Shopper Marketing

Dedica was tasked with developing a new creative messaging platform to support ShopRite’s poultry/rotisserie chicken program. Our approach was grounded in key shopper marketing insights and in developing creative that clearly communicates new key product attributes and benefits to consumers in an easily identifiable way while being informational but not overly educational. All creative was designed to allow for seamless integration and extrapolation between product packaging, in-store signage, digital platforms and OOH elements.