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Holiday Inn – F&B Coffee Concepting

  • ClientIHG, Holiday Inn Food & Beverage
  • ServicesPackaging Design and Product Naming

Dedica worked closely with InterContinental Hotel Group’s food and beverage team to conceptualize a line of hotel-branded coffee for their Holiday Inn and Holiday Inn Express brands.

The project included naming conventions, product design and onsite activation.

 

 

 

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