Dedica has had the privilege of working closely with the Coca-Cola Freestyle team since it’s inception in 2007. We have led the development of the brand VIS in years past, and over the several years have worked as a partner agency to help refine and roll out the VIS as it continues to change and evolve. We work with the Coca-Cola Freestyle team to develop sustaining merchandising, as well as concepts with various communication objectives. We also work directly with account teams on customer specific requests and programs.
We are the lead agency for development of the Coca-Cola Freestyle User Interface graphics and we continue to work with the CCFS team to outline and refine the UI design guidelines and best practices. We also developed, and manage, the Coca-Cola Freestyle asset site, which houses Coca-Cola Freestyle merchandising and brand assets developed by Dedica and all CCFS partner agencies.