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InterContinental Bar Concepts

  • ClientIHG Food & Beverage
  • ServicesEnvironmental Design, Foodservice, Hospitality

Dedica worked closely with InterContinental Hotel Group’s food and beverage team to conceptualize a new hotel bar experience that brought to life what a partnership with InterContinental and Esquire Magazine could look like.

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Our team’s concept was grounded in the rich history of Esquire’s mascot, Esky, who first appeared on the cover of the second issue of Esquire Magazine in Jaunary 1934. Esky was originally based on a drawing by cartoonist E. Simms Campbell and featured on every magazine cover until 1961. Esky now spends his days on the magazine’s spine.

Using Esky as our central inspiration, we developed the Esky Bar that highlighted the rich literary heritage and art direction of Esquire Magazine.

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