- ClientThe Coca-Cola Company
- ServicesDesign, Exhibit Activation, Production Management
In 2014, Dedica was selected by Coca-Cola to design the exhibit space for the 2014 Consumer Goods Forum which was to take place inside the Carrousel du Louvre in Paris, France. Coca-Cola’s thematic was to feature the global partnership with the 2014 FIFA World Cup.
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Dedica’s approach was to design a space that was welcoming, entertaining and interactive. Using the unique and clearly identifiable shape of a soccer ball, the team used hexagon and pentagon patterns to create a modern tableau that brought the essence and energy of the World Cup to life for the attendees. The space also brought to life the Coca-Cola World Cup visual identity and illustrations created by Speto – a famous street artist who known for his bold and authentic style.