- ClientCoca-Cola / Six Flags
- ServicesBranding, Activation, Environmental Design
Dedica has over 15+ years of experiential / environmental design and brand activation, ranging from restaurant and retail development to theme park and interactive activation. Our team has the experience to take a brand idea from a traditional, 2-dimensional idea to a 3-dimensional environment in a fun and relevant way that complements and reinforces the brand idea and increases consumer engagement.
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Because of Dedica’s experience in theme park ideation and development, Coca-Cola worked with our team to activate a new in-park destination for the newly launched Coca-Cola Freestyle brand. As part of the activation, Six Flags NJ provided a low-traffic park building and the team created a dedicated Coca-Cola Freestyle experience for the guests in a way that brought the visual identity system to life for park visitors and drove increased beverage sales for the park.