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Coca-Cola Freestyle New Brands Activation

As Coca-Cola Freestyle’s brand awareness increases, so does the range of beverages available on the dispenser.  For this project, Dedica was tasked with creating a graphical activation strategy that would generate awareness and create excitement about new brands being launched on Coca-Cola Freestyle.  Say hello to Minute Maid Sparkling, Barq’s Creme Soda and Fuze Iced Tea.