Categories , , ,

Coca-Cola CBL

  • ClientCoca-Cola

Dedica assisted the Knowledge & Insights team at Coca-Cola in rebranding their proprietary study – the Consumer Beverage Landscape. The goal was to create a new visual identity system including new logo and branding, infographics and icons for consumer needstates and beverage occasions. These tools are used by Coca-Cola Foodservice teams to provide value and education on the beverage category for their customers.