- ClientThe Coca-Cola Company
- ServicesBrand Activation, Experiential Design
Dedica is proud of its long-standing relationships with regional Coca-Cola marketing teams and the creative activation of local marketing assets. Our team was responsible for the creative conversion of CitiField from Pepsi to Coca-Cola including naming and creative development for the new Coca-Cola Corner and brand activation for foodservice points around the stadium. Dedica worked closely with several Coca-Cola partners to bring the Coca-Cola Corner to life for New York Mets fans.
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