- ClientBK Brewing Co.
- ServicesBranding, Packaging Design
Dedica developed packaging design concepts for a new line of Heritage and Black and Tan Beers for BK Brewing Co. of New York. Our approach was to create a packaging design that reflects traditional brewing techniques used in the product’s development while utilizing a modern and upscale flare to convey a premium alcoholic beverage.
The Black & Tan packaging was designed to align esthetically with the Heritage selection but be a little more tongue and cheek in its approach, a play on the Black and Tan name was used to drive the creative approach “Be right Black & Tan”.