Beauty is subjective. Effective is essential.
Beauty is subjective.
Effective is essential.
Good brand building requires a combination of innovation, creativity, a clear value proposition, constant monitoring & good customer experience. An effective brand building strategy bridges the gap between product or service and lifestyle. Keeping your brand top of mind when purchasing decisions are made. “Your brand is what other people say about you when you are not in the room.” Jeff Bezos - Amazon founder
This is where the rubber hits the road. We don’t design just for designs sake. Our experience working with large consumer brands has enabled us to acquire an enormous amount of industry knowledge within Foodservice, Retail, Hospitality, Technology Healthcare, Consumer Goods and Lifestyle. Our design is rooted in insights and our in-depth experience allows us to effectively bring brands to life in any consumer-facing environment.
Within the modern consumer environment, products and brands are not just bought, worn, used or consumed. They are experienced. Dedica is adept at developing unique brand experiences across a wide array of consumer environments including Tradeshows /Exhibitions, Sports and Entertainment Arenas, Theme Parks, Retail Spaces and Indoor/Outdoor Social Events.
Motion / Animation
Motion / Animation
In the ever-increasing battle for consumer attention (eyeballs), interactive animated graphics and motion videos allows brands to tell a deeper, more compelling story to draw viewers in and drive engagement.
Digital & Social
A brands digital presence is very important to its overall strategy and done well can form a direct line of communication to its core customer base. Here at Dedica, digital is never developed in a bubble but always forms an essential part of a brands overall communication strategy.