Dedica’s creative brand solutions are processed through the mind of David Player. Years of high level design experience in the US and Europe provide David the necessary knowledge, skills and insight to oversee Dedica’s creative brand development process. Since co-founding Dedica in the UK in 1995, David has been jointly responsible for developing successful marketing programs for clients such as Coca-Cola, IHG, LEGOLAND, and El Pollo Loco. David directs the creation of marketing materials across the full spectrum of media, including print, broadcast, merchandising, point of sale, entertainment and new media.
Prior to Dedica, David worked as a designer in London on assignments for Time Magazine, Identity Ltd., Anderson Consulting, Aston Martin, and the London Underground. David also worked as a designer in Italy and for Total Design in the Netherlands. His client commissions included IBM Netherlands, Shell International Chemical and the Dutch Ministry of Transport.