Located in the heart of New York City’s Brooklyn Bridge Park, One°15 Brooklyn Marina offers boating enthusiasts water access to the local community. Ad agency Dedica Group developed an identity system that built upon the success of the Singapore-based One°15 brand and incorporated various aspects of the marina and the surrounding park. Bold, minimalist symbols and daring typography distinguish the brand as truly “Brooklyn.” Graphic mechanisms—such as a hidden word search—connect One°15 Brooklyn Marina to local areas and services, creating a fun and engaging identity system that entices the public to the marina.
Dedica Group One°15 Brand identity featured on Commarts.com
