Category: Blog

August 15, 2022 FOR IMMEDIATE RELEASE Dedica designs renovated Coca-Cola Corner at Citi Field Press Release: Dedica, a New York based, full-service creative agency, led the creative design and experiential activation of the newly renovated Coca-Cola Corner, including the addition of the Coca-Cola Food Truck, at Citi Field in partnership with The Coca-Cola Company and […]

Dedica Group was retained by The Lycra Company to develop branding and positioning for a new online customer portal.   https://youtu.be/sZhDbEoUkUM Press Release: The LYCRA ONE™ portal includes latest innovations, fabric library, knowledge center, certification services and merchandising assets, allowing mills and retailers to collaborate digitally WILMINGTON, Del.–(BUSINESS WIRE)–The LYCRA Company, a global leader in […]

Through Dedica Group’s long-standing partnership with Coca-Cola and New York City presence, Dedica was selected by Coca-Cola to design and brand the new Coca-Cola Corner at Citi Field, home of the New York Mets. Formerly known as the Pepsi Porch, the Coca-Cola Corner will sit atop Citi Field’s right field seating deck and continue to […]

Dedica goes loco with designs for the new Coca-Cola Amtrack locomotive wraps. Amtrak marks a new partnership with Coca-Cola by wrapping ACS-64 locomotive No. 606. Here, it hustles the northbound ‘Silver Meteor,’ train No. 98, through Newark, Del., on Nov. 14.Gary Pancavage Read More at Trains.com

Earlier this summer, Coca Cola’s Diet Coke launched its [unlabeled] campaign. In efforts to foster conversations about the damaging effects of societal labels, the soda company is removing labels from its cans. [unlabeled] is a multiyear campaign, and the kickoff event was the distribution of unlabeled cans at select events and locations. “Some labels are earned. Fought […]

The company’s portfolio of brands will be integrated throughout the Meadowlands destination. Scheduled to open in Fall 2019, American Dream in East Rutherford on Tuesday announced a 10-year partnership with The Coca-Cola Co. and its local bottling partner, Liberty Coca-Cola Beverages. The multimillion-dollar alliance between the two brands will fully-integrate Coca-Cola’s portfolio through dining, fashion, music, art and […]

Najah A. Rahmaan, Sr. Partner at Dedica Group an award-winning, full-service Strategic Marketing, Branding and Design Agency has been accepted into the Forbes New York Business Council, the foremost growth and networking organization for business owners and leaders in Greater New York City. Forbes New York Business Council Is an Invitation-Only Community for Business Owners […]

ISHC elects new leadership and welcomes 24 new members heading into their 30th anniversary year Bangkok, Thailand: The International Society of Hospitality Consultants (ISHC) held their Annual Conference in Bangkok Same, Same but Different: The Power of Perspective with ISHC members, candidates and Friends of the Society. Attendees enjoyed exceptional programming and memorable networking events […]