Dedica has had the privilege of working closely with the Coca-Cola Freestyle team since it’s inception in 2007. We have led the development of the brand VIS in years past, and over the years have worked as a partner agency to help refine and roll out the VIS as it continues to change and evolve. We work with the Coca-Cola Freestyle team to develop sustaining merchandising, as well as concepts with various communication objectives. We also work directly with account teams on customer specific requests and programs.
Dedica was tasked with creating an animated video presentation for the 2018 Coca-Cola Freestyle Planning Meeting to take place in Atlanta, Georgia. The video would feature a selection of the best creative and marketing work done throughout the year for the Coca-Cola Freestyle brand and would be used as an introduction to the planning meeting.