We are Dedica.
Hello! We are Dedica.
Insights mining has become an important part of the brand development process and something we at Dedica rely on heavily in the beginning stages of building out a brand strategy for our clients.
Knowing where to position your brand or product in a crowded consumer landscape can make the difference between success and failure. We dig deep into the competitor and consumer landscape to pinpoint the the optimal position to maximize success.
Whats in a name? Sometimes everything! Naming a product or service is no easy task and requires a combination of research, creative inspiration and a knowledge of the target consumer. Get this piece wrong and the rest of the journey is uphill.
A good content strategy is about finding the balance between saying too much and not saying enough. You brand should choose to educate its customers through its communication strategy, not sell to them.
Great creative is at the core of everything we do here at Dedica. All our creative development process is always grounded in solid brand strategy and insights. It is the end product of a process developed over years of experience in building and activating brands within the consumer landscape.
A great Visual Identity System or brand book needs to be clear and exacting without being too restrictive on the creative process. It should act as a pulse check to all future creative driven brand decisions. It is the guardian of your brand as you send it out into the world.
A lot of agencies brag about how beautiful their creative is but great creative without a solid activation strategy will doom that product or service to failure. We at Dedica have a proven history of building effective activation strategies for some of the biggest brands in the world.
At the core of all successful brands is its Shopper Marketing strategy. This is were the rubber hits the road and where purchasing decisions are made. A great brand promise is essential but without a good closing strategy it is waisted words.
A brands digital presence is very important to its overall communication strategy and done well can form a direct line of contact to its core customer base. We assist our brand partners in developing and implementing their digital content strategies across multiple social channels.
A brands web and mobile presence should never be developed in a bubble but should always forms an essential part of its overall communication strategy. As consumers move towards a mobile and digital first world, a brands digital presence becomes a key point of contact with its customers.
Great packaging can turn an everyday product into an object of desire. It can be the difference between the consumer selecting one product over another and can add real value to the overall product experience.
Within the modern consumer environment, products and brands are not just bought, worn, used or consumed. They are experienced! Dedica has built experiences across a multitude of consumer environments including Exhibition Spaces, Shopping Malls, Sports Arenas, Showrooms and Social Events.